Following Steve Jobs’ Death, Apple Unveils Slew of New Products
Apple’s new CEO, Tim Cook, presented a whole set of new products and features on October. The biggest surprise was the iPhone 4S, instead of a highly anticipated iPhone5. Customers are salivating at the new release nonetheless, with 1 million preorders within the first 24 hours of release. While the latest iPhone prevents a bunch of upgrades, the one capturing the most attention is Siri, a voice assistant that answers questions (or rather researches for you) and allows you to dictate messages.
Other products include a new iPod nano that can double as a clock and fitness watch and… greeting cards. That’s right, the new app unveiled by iOS chief Scott Forestall called Cards allows users to create and mail dead tree cards from the iPhone or iPod Touch.
LinkedIn Adds Company Status Updates
I’ve felt pretty limited with the options available for company profiles on LinkedIn, so I rejoiced at the announcement that it is now possible to post a company status update. This simple but significant feature can get your company in front of a lot more eyeballs, by adding more value to a “follow” and getting it into the homepage feed of all who do.
If you’re an administrator of a company page, it’s only a matter of a few simple steps to activate this significant feature.
Google+ Tweaks User Interface
I’m pretty excited about the growth of Google+ and wish that more of my Facebook friends would switch over. In addition to it being more intuitive than Facebook, it’s updates are smart and therefore not greeted with the resounding groan that Facebook’s updates generally elicit.
This past week, Google opened the API for all of Plus’s functions, giving developers free reign to create additional features. They also added a smart little trigger allowing users to shut off commenting or reposting of individual updates before they are published. Kudos to Google to listening to the users, who are two to three times as likely to post content to private circles than they are to post publicly.
Dalai Lama participates in Google+ Hangout Chat With Desmond Tutu (YouTube)
Number of Facebook Users Equals All Internet Users in 2004 (ReadWriteWeb)
India Releases World’s Cheapest Computer – The Aakash costs $35 with government subsidies for students, or $60 in stores (Mashable)
Rdiolets you listen to millions of streaming songs ad-free online and offline. And now U.S. users can listen to music for free until they reach a threshold. For $4.99 a month, the Rdio Web plan provides unlimited streaming via browser or desktop, and $9.99 a month adds mobile streaming privileges.
Foodster is a new app that ranks restaurants based on reviews of individual dishes. This creative ranking system is built on the Foursquare API and powered by Foursquare user recommendations, according to TheNextWeb. So far it’s only active in New York City, London, San Francisco, and Austin.
rath, internet marketing” width=”85″ height=”85″ />Hillel Porath is the Online Marketing Director for IsraelExporter.com, a membership-based website for Israeli export companies. Hillel has generated thousands of leads for his clients by helping exporters connect with distributors, retail buyers, and sales reps. He also consults for Skylimit, a leading business development and marketing company working with Israeli export companies seeking to open new markets. He also maintains a popular internet marketing blog at http://www.iyazam.com.
1. How do you use LinkedIn for lead generation? What about companies that aren’t savvy enough to be using LinkedIn?
I’ve counted and there are about 30 ways I use LinkedIn to generate leads.
In a nutshell the two basic tools (+ #3) I use on LinkedIn are:
1) Pre-selling with articles via the Groups
2) Directly connecting with the relevant professionals
3) Following up with those professionals
In a nutshell: If a marketer wants to know how to use LinkedIn effectively it all comes down to this: I won’t promote a company until they define for me the ideal/exact profile of the lead they would like to see and connect with. Once I have this information I can then go on LinkedIn and start digging to find the person that fits this profile. All of the information is on LinkedIn already
If companies are not savvy enough I can only recommend two things:
1 -In a few weeks I’ll be launching a three-part online workshop via http://www.live-ed.com on Lead Generation. This online workshop will mainly be focused on LinkedIn. In addition I am launching another information product which will hopefully be ready very soon.
2- Read my answer in the last question and learn how it can work for your business.
2. How did you get into lead generation for Israeli export companies?
Skylimit, a company in Tel Aviv that provides marketing and business development services for Israeli export companies realized that many companies did not want to pay the high price for internet marketing services such as SEO and social media campaigns from outside companies, and many companies were very skeptical if it would actually work for them. On the other hand, companies knew that they simply cannot ignore the internet.
In 2009, Skylimit came up with the idea of creating a membership platform for Israeli export companies where they can enjoy the benefits of various internet marketing services without having to “pay the price”. I joined the team in June 2009 and it was more or less of a side gig (now full-time:). After selling this idea, we launched IsraelExporter.com in August 2009 .
For each company that joins the site we create a “mini website” and there they can upload content, pictures, a video, brochures and a Powerpoint presentation. In the beginning we were providing all of the various SEO and social media services for our members, but when we submitted to them reports at the end of the month, they didn’t understand them and for the most part SEO, Twitter and Facebook didn’t really interest them.
That’s when we focused our efforts completely on hard-core LinkedIn lead generation and to our surprise the results were coming in very fast. Over the last two years we’ve generated thousands of leads for our members.
Our change of approach allowed us to recruit many new members and today we provide via the IsraelExporter.com and mainly LinkedIn lead generation services to several hundred of Israel’s leading export companies.
3. What other features would you like to see on LinkedIn?
That’s a good question. LinkedIn as it is now is incredible. If you remember LinkedIn 2 or 3 years ago it was very frustrating and not user-friendly at all. In general I would like to see some improvements with the company pages but from what I hear it’s going to happen very soon.
4. Some LinkedIn groups and discussion forums, though valuable, also contain a lot of spam. How do you separate the wheat from the chaff and find quality leads?
Spam exists everywhere on the internet. The spam that frustrates me the most on LinkedIn is when people present themselves in one way and they end up being something else. For example: Recently a guy presented himself to me as a retail buyer for a leading chain store in Europe. He told me where he was located and in it just so happens that next month is a huge exhibition for the industry that he is “involved” in that city. I asked him if he’ll be attending the exhibition and he never heard of it…sure enough this guy was off LinkedIn very quickly.
Now why would someone create a fake profile like that of a retail buyer? They usually like to do that for two reasons:
1 – They like to get friendly with companies and present themselves as the “decision maker” in the company and once they feel the time is right they will tell companies that in order to continue the process they must pay the ‘sign up fee…’
2 - They like to get friendly with companies and then eventually try to turn things around and promote their own products to the companies.
5. What other social networks do you use, and how do you use them?
I mainly focus on B2B networks such as LinkedIn, Traderscity and a little bit of Alibaba. I also like various niche B2B networks on Ning.com as well.
6. What techniques do you use to demonstrate value to prospective clients?
1 – Now that we’ve been online and active for two years and we have generated thousands of leads – any new company that comes to us or that we approach – we can basically offer them immediate access to our data base of warm leads – in just about any industry.
2- We have many testimonials from current members and these are very effective for recruiting new companies.
3- We have many well-known, large companies - like Sano Cleaning Products, Wissotzky Tea, Elcam, Carmit, Moraz, Dr Fischer etc.. and when new companies see this – they understand the value of the site and our services.
7. Which blogs and websites do you follow on a regular basis?
Internet Marketing – Ken Evoy from SBI
Attracting Clients and Closing the Sale – Brian Tracy via his newsletter and YouTube videos
Mindset – Jim Rohn videos
Above all: I really like Brian Tracy because I think that its critical to learn the psychology and science behind it all: It doesn’t matter if you know how to use LinkedIn, Facebook etc.. what matters is if you know what causes people to respond when seeing an ad, content etc.., how to write words that can sell, how to get people interested and really excited about what you are promoting….. it’s truly fascinating because when you discover the psychology and science of it all – you will know how to create a lead generation campaign that will do one thing: generate leads!
st in high-tech startups. The so-called CrunchFund was backed by AOL, TechCrunch’s parent company, and so the idea that Arrington’s blog would be covering companies he was heavily invested in wasn’t swallowed lightly. That said, the blog has proven to be highly critical even of companies that Arrington founded, such as Seesmic, reports Time.
And later this past week there was another (unrelated) shakeup in the tech world. The search engine struggling to compete with Google and Facebook, Yahoo, fired its CEO Carol Bartz on Tuesday. The message was delivered over the phone by Yahoo chairman Roy Bostock, reportedly for failing to produce sufficient revenue growth, and she was not happy about it. “They f***ed me over,” she told Fortune.
In other Google news, Mashable reports that Google is now offering a new Chrome extension that will allow users to access offline versions of its Gmail, Calendar and Google Docs.
PostSecret Launches App
The tremendously popular website PostSecret has now launched an app for iOs, and an Androis version is coming soon. According to the secret sharing website’s blog, within 24 hours of release, the PostSecret app became the #1 best-selling App in the U.S. and Canada.
LinkedIn Adds Space on Resume for Volunteer Service
Doing good pays off! LinkedIn now provides a space for volunteer service and activism on personal profiles. Demonstrate how you’ve given back to the community, filled gaps in your work history productively, and been a team player by adding volunteer service to your profile.
How do you do it? Look for the strip above toward the top of your profile page. Click “Add sections” and a pop-up box will guide you through adding all kinds of additional information, such as presentations, language proficiency, and coursework to show of your skills and experience. Personalize your profile with these additions to stand out from the pack!
A Life Without Facebook a Life Not Worth Living?
A study from the London Science Museum showed that Brits would rather live without flushing toilets, central heating, air conditioning, pain killers, vacuum cleaners, and shoes than go without their beloved Facebook, reports Search Engine Watch.
I think I’d prefer some of the more retro first-world conveniences over Facebook. Would you make the same call?
Headlines: * Amazon.com testing site redesign (Mashable)
* Google now also helps you find your eats – it acquired restaurant guide authority Zagat (Mashable)
* Fring takes group video chats mobile with its Playgrounds feature, modeled after the Hangouts on Google+ (ReadWriteWeb)
* Blogging platform Tumblr surpasses 10 billion posts, which is an incredible milestone considering the count was 1/10th, or 1 billion only a year ago (TechCrunch)
* Twitter reaches 100 million users (New York Times), but I venture to guess that only a minority know how to use it. Forty percent of registered users just “lurk”, reading tweets (GigaOm)
* Daily deals aren’t dead! Google Offers Goes Live in 5 New Cities (Search Engine Land)
Cool Tool of the Week
Personalize your own greeting cards at MeCards.com! Rosh Hashanah, the Jewish New Year is coming up, and before you know it, the winter holiday season will be upon us!
solid black; margin: 5px;” title=”promoted_tweets_screengrab” src=”http://www.ilenerosenblum.com/wp-content/uploads/2011/09/promoted_tweets_screengrab1.png” alt=”image of a promoted tweet” width=”398″ height=”110″ />Don’t think that Twitter can grow your business? It turns out that all of the business account tweeting is absorbed and even welcomed by the Twitter community. An article by eMarketer and Lab42 showed that nearly 90% of Twitter users follow brands. They also said that they don’t mind promoted tweets, which is when a Tweet that is paid for rests in the prime real estate of the top of a user’s feed. Only a little over 10 percent of users said that they found these promoted tweets annoying. Many users said that they in fact found promoted tweets to be helpful, and 14 percent reported actually retweeting a promoted tweet!
Google announced that it is cancelling Fast Flip, Sidewiki, Aardvark and Subscribed Links. Meanwhile, some of its “Labs” applications have graduated to full members of the Google Empire. Search Engine Land gives a run down on the comings and goings of each of the Google products shuffling around.
Google+ Tests Out Brand Accounts
One of the things that followers of Google+ are most curious about is when and how business profiles will roll out. To get a preview, you can check out some business profiles in testing before release. Go to your Google + profile, edit the profile, then cycle thru the alphabet in the “employer” field. As far as I know, it only works in the Chrome browser. This video shows you a demonstration:
LinkedIn Via E-mail
It’s annoying to be composing and responding to messages across multiple platforms. That’s why I lot of heavy social media users work within a client like Hootsuite to view all of their feeds. But even that can’t cover everything. What about when someone sends you a message and you are notified via e-mail? Usually that means logging in, or clicking a link from the e-mail, and responding in a new window.
Well now you can respond directly from your e-mail. Modeling a feature that Facebook rolled out a while ago that lets you respond to its messages by hitting “reply” in your e-mail client, you can now do the same on LinkedIn. When you receive a message that you want to respond to, it’s as simple as hitting “Reply” just like you would to return an e-mail message.
ThingLink creates an image map on steroids. This tool outlines linked areas and gives users a preview of what they’ll be clicking on, with additional information. No longer will users have to mouse over an image to see which areas are clickable. (Hat Tip – Digital Inspiration)
CloudLock helps you secure your Google Docs by providing more robust administrative controls. (Hat Tip: ReadWriteWeb)
/wp-content/uploads/2011/09/linkedin_100_complete_profile.jpg”>The more complete your profile, the higher you will be in the Google search rankings, and the more credible you will be to users who view it.
2. Participate in the “Answers” Feature
It’s a gem tucked away under the “More” section of the top-navigation on LinkedIn. In “Answers”, users can ask industry-specific questions and get advice. Get and receive helpful knowledge, and let the networking begin. By answering questions, you can demonstrate how you are an industry insider with a lot of helpful knowledge. And one of the best ways to make meaningful connections is to provide helpful information that people are looking for.
If you have blog posts or other content that provides helpful information about another user’s question, you can link to it in your answer.
Each time your status is updated you’ll show up in a news feed when your connections log in. This helps you stay fresh in their mind. Keep your connections updated with links to new business ventures, links to articles you have written or in which you are quoted. Looking for a job? Tell people here what you are looking for (and in your headline).
You can also keep your status updated through Twitter and other social networking sites with an automated feed. If you tweet a lot, you may not want to have all of your tweets automatically go to LinkedIn, because it will clog up the feed. Instead, you can add the hashtag #in to send a select tweet to your LinkedIn update feed.
4. Add LinkedIn Applications
This is an opportunity to further personalize your profile and set it apart from the rest of the pack. Create a video related to your business or a video resume and add it via Box.net or the SlideShare app. Add a stream of your latest blog feeds. Let people know which business books you’re reading with Amazon’s ReadingList app.
5. Join LinkedIn Groups
Like the “Answers” feature, this is a way to network with fellow industry experts, receiving and providing valuable information. You can post questions to the group to start discussions, share articles that may be of interest, and add or view job postings in a targeted field.
You can join up to 50 groups, so go nuts. Just be warned that by default you are signed up for e-mail updates, and if you join a large number of groups, the updates can quickly get out of hand. I suggest subscribing to updates for the groups that you find the most interesting or helpful and check the others at least once a week.
It’s tempting to join the obvious groups in your industry, but actually participating in groups that are outside your industry are more likely to help you grow your business. Extend outside of your industry circle to reach new leads, new people who don’t know others in your field.
6. Conduct a LinkedIn People Search
This is a terrific tool for salespeople, job hunters, or business owners who want to get their foot in the door at a large corporation. Just do a people search for your target company using the upper right-hand search box. Refine your results on the left to view your first connections (also known as direct connections) and your second-degree connections.
You’ll then see a list of names of people at your target company. On their individual profiles, you’ll be able to view your shared connections. Send a message to your mutual connections to introduce you via LinkedIn to the people at the target company, and you have a personal in!
7. LinkedIn Mobile
LinkedIn recently revamped their mobile apps and updated their website for better browsing on mobile phones. The free apps help you network on the go, by staying in the loop with industry news, updates from your contacts, and more. Perhaps the most interesting feature is “In Person”. If you are meeting a new connection face-to-face and both have the LinkedIn app, you can utilize this feature to connect wirelessly with a light “bump” of your devices and connect wirelessly. LinkedIn will transfer contact information between phones using Bluetooth.