“My Business Doesn’t Have Time for Social Media”
Don’t have time for social media? Think Internet marketing is a passing phase? About 97 out of every 100 consumers use online resources like Google, Facebook and YouTube to research products or services. It’s a natural instinct for most people to Google a name when hearing about a product, person, or service.
There’s a saying in Hebrew “If you’re not there, you don’t exist” (it sounds all cutesy and rhymes in the original), and it certainly applies here. If you’re not online, you’re missing a tremendous opportunity to reach targeted customers and maintaining their loyalty.
The most common complaint I hear from business owners is that they are too busy running their business to worry about updating their website or “playing around” on Facebook. “My business doesn’t have time for social media,” they say. That’s basically like saying “I don’t want to be listed in the yellow pages” or not wanting to spend money on advertising. Marketing online is cheaper than traditional print advertising and reaches a targeted audience. Besides, with the proper planning, your internet marketing strategy can work for you while you’re running your business.
But… it takes time. In order for a social media marketing campaign to become effective you need to first establish credibility and provide value for lots and lots of people. If you keep providing valuable information, you will get noticed. And chaces are that if you’re providing a valuable product or service to a customer, you have a lot to share about it on Facebook or Twitter, in a blog post, or on a YouTube video.
Some internet marketers think that you should join as many networks as possible. I encourage businesses getting started with a social media campaign to focus only on one or two social networks, unless they have a marketing team with resources for social media. Want to know where to start? Facebook and Twitter is usually a good place. You can also set up an appointment with me to discuss an initial strategy.
The equation for success is (Quality Content + Regular Updates) x (Website +Social Media). Update your websites and social media regularly with quality content, and you’ll grow your web presence and your business.
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