Web Weekly: Social Media Keeps Growing, Jobs Steps Down, Group Coupons on Decline
Social Media Growth Keeps Pace
If you think social media is just for teenagers bored in class, you are wroooong, my friend. A Pew Internet survey released on Friday showed that viagra online uk
azine” href=”http://www.pcmag.com/article2/0,2817,2391975,00.asp%20-%20More%20than%20half%20Americans%20on%20social%20media”>65% of adults online say they use a social networking site like MySpace, Facebook or LinkedIn. This number represents half of all American adults. The biggest growth was among middle-aged baby boomers, ages 50-64, whose social networking site usage on a typical day grew 60% (from 20% to 32%).
It’s unlikely that you’ve read it here first. Steve Jobs, who changed how we listen to music (iPod), display media (iPad), and expect computers to look (iMac) stepped down as the CEO of Apple, which grew from so much more than the producer of Macintosh computers to an entire media empire. For lifelong Apple product users like me, it’s the end of an era. But I expect the company to keep growing and innovating. I still wish I bought Apple stock 10 years ago.
Probably the most popular Steve Jobs presentation was outside of Apple — his 2005 commencement address at Stanford University. Here is a presentation of 10 iconic Steve Jobs moments in video.
Google+ Ignore Feature Enables Social Media Etiquette Without Going Crazy
I recently ran into someone I hadn’t seen in a few years and found out that she had just moved to Israel. “Oh, aren’t we friends on Facebook”? I asked, recalling that I hadn’t seen a post from her in a long time. “You defriended me” she said, definitively. Awkward!
I don’t remember why I might have done that, but let’s say there is someone you don’t want to be getting reports from all the time. Unlike “defriending” or “deplusing”(?) someone, Google+ now lets you ignore people. Much sneakier!
Group Coupons on the Decline?
I’ve heard from businesses participating in deals like Groupon that they dealt deep discounts to hundreds of people and disappointingly did not receive repeat customers in return. I often wondered if such deals benefit any participating businesses in the long run.
For a while, Groupon and several localized spinoffs were proliferating all over the web. But a favorite local group coupon site GroopBuy mysteriously shut down toward the end of July. Now Search Engine Land is reporting that Facebook’s Social Deals is shutting down after only four months.
Have you run a successful group coupon campaign?
Hurricane Irene Tweeting Up a Storm (ha!)
The hurricane traveling up the U.S. eastern seaboard en route to New York City has a name similar to mine, which is a bit disarming. I guess the Twitter username @irene hadn’t been registered until now, because if you follow @irene, you’ll get live updates from the storm — sometimes serious, sometimes snarky.
LinkedIn Tips for Job Hunters and Networkers
The Huffington Post published “13 Tips for Job Hunting on LinkedIn” with great visuals. I think it’s misnamed though. The tips are great for anyone looking to get more out of the social network.
Is it just me though, or is the Huffington Post getting a little too button happy? Sometimes I can’t find the article on the page I tried leaving a comment on this post, and despite logging in through Twitter and Facebook, I kept getting a jQuery pop up to receive their newsletter and. I couldn’t proceed on to leaving a comment. Sometimes you just want simple functionality
Great Expectations for Google+ Brand Accounts
One of the biggest things distinguishing the social network newcomer from its peers at Facebook and Twitter is that businesses aren’t allowed accounts (yet), but Google confirmed that business accounts are in the works. Mashable posted a wish list of features that social media account managers said they’d like or expect to see in a brand account. Some of the most innovative were:
- Hosting scheduled Hangouts with high-level employees like CEOs and CTOs to talk about company and industry developments (I’d only expect this from businesses that are already heavily invested in social media)
- Releasing an API so that software developers can customize new products
- Integration of Google Places, tapping into the trend of location-based social media
What would you like to see from a Google+ brand account?
Twitter Launches User Photo Galleries
Expanding upon the release of direct photo uploads to the Twitter interface last week, Twitter is now rolling out photo galleries, reports Search Engine Land. This feature is designed to make searching images shared on Twitter a lot easier. I’m surprised that Twitter is making all of these changes to its interface given that most serious users use a third-party client such as Hootsuite, Tweetdeck, or a mobile app. But tools like an effective photo search can bring people back to Twitter.
Cool Tools of the Week:
- Prey: This free software keeps track of your phone (sorry no iPhones) or laptop at all times and will help you find it if it ever gets lost or stolen. Various paid Pro versions let you exceed the 3 device limit. (Hat tip: Mashable)
- PlusSync: This extension for the Chrome browser allows you to simultaneously post on:
(Hat tip: Search Engine Land)
- Hurricane Trackers: Thanks to Mashable again, this time for a list of online tools, so you can pretend like you have some control over Mother Nature