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How Do Experts Use Twitter for Business?

Posted By abod on December 2nd, 2011

A lot of people think that Twitter is just a waste of time and that all of the “tweeting” is just a lot of noise that distracts them from getting real work done.

Here are a few basic uses for Twitter:

enerosenblum.com/wp-content/uploads/2011/12/briefcase1.jpg”>twitter can help grow your businessCustomer Support: Monitoring what is being said about your business and responding if necessary.

  • Creating Buzz: If you’re launching a new product or service, let everyone know about it. Consider Twitter as a way of distributing special offers in order to spread the word.
  • Establish Authority: Position yourself as a subject matter expert so people will listen to you and come to you for advice (and business!)
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    I also asked some heavy Twitter users to chime in on how they use the social media network personally and in their business. Here is what they had to say:

     

    twitter helps you make useful connections

    Shoshanna Jaskoll, Co-founder of Reach 3k (@skjask): I’ve met & been introduced to so many people I’d never have met before and people l are so so helpful on twitter. People introduce me to others who they feel I’d like to know or work with. And I get to meet all kinds.

     

    Brittany Morse, Online Marketing Specialist at Sprout Social, Inc. (@britmorse): From my personal experience, examples of businesses who have surprised me with their Twitter use are:

    - PopChips Chicago (@popchipsChicago) – A coworker of mine tweeted that she was bummed that we had run out of PopChips at the office. Within 30 minutes, a huge box of PopChips had arrived at our door with a hand-written note thanking her for tweeting about them. Talk about acting quickly on a comment! While I had originally felt ambivalent towards the company, their social media manager totally changed my view and I’m now a huge fan – primarily because they took advantage of the opportunity to connect! They continue to engage with other users and respond to tweets quickly.

    twitter helps your business get in touch with customers- Ramon DeLeon of Domino’s Pizza (@Ramon_DeLeon) – Ramon manages a number of the social media accounts for Domino’s in Chicago. He’s done an exceptional job to help shift the public’s opinion of the pizza chain through social media engagement and use of videos. He even teamed up with a Twitter-using cabbie (@ChicagoCabbie) to deliver free pizzas to followers (which you can watch at http://vimeo.com/26947728 ).

    I think the key to a strong Twitter presence, as demonstrated by both PopChips and Domino’s, is to take advantage of those online conversations (since they ARE happening) surrounding your brand and connect with the customer on a personal level. If you can find a way to do that, you have a customer for life.

    6 Common Social Media Mistakes

    Posted By abod on November 16th, 2011

    Managing social media is easy. You just throw up some updates, right? Wrong.

    There is a reason why many companies choose to hire a professional to manage their online presence, or undergo training. When you have your business to run, it can b

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    e difficult to also stay on top of social media developments, your updates, communication, and response in the social media world.

    The most common mistakes I see are:

     

    1) Abandoning the social media network

    schedule your postsIf it’s November 16, and your last post was on August 3, you’ve essentially abandoned the network and your audience. Some of the most successful Facebook and Twitter campaigns have interactions multiple times daily. Now, that sort of level of interaction is probably not necessary and even harmful to your campaign. Set a more manageable goal of posting once or twice a week, and checking for responses daily. Work from there.

     

    2) Spam posts

    don't use a megaphone for your social media messagesThe opposite of #1. You see this when your Facebook News Feed or Twitter feed is full of a bunch of posts from the same user. These are usually automated posts that feed in all at once. It’s likely that members of your audience will just tune you out, due to overwhelm. In the worse case scenario, they’ll unsubscribe altogether.

     

    3) Not responding

    If a user leaves a comment, retweets your content, or otherwise interacts with you, take notice and respond! To ignore someone’s comment is equivalent to turning your back to a complaining customer in your store, or ignoring a browser who is interested in buying a product. Your social media presence is your storefront online. Use it to engage with your customers. At the very least, don’t ignore them!

     

    4) Not providing enough value

    provide value for your social media audienceNo one is going to respond to boring content. Using the storefront analogy again, few people will enter a store with a boring sign bearing no information about the business and little to nothing in the window. Share photos. Share coupons. Share witty stories (if appropriate for your line of business). Ask questions!

     

    5) Not being personal

    Depending on the business, it’s okay to be a little funny and show that there is a human behind the computer. Quote individuals. Reveal who is managing your Twitter handle. People like to interact with other people.

     

    6) Lack of transparency

    clear the name of your business on social mediaIf you’ve messed up, fess up. In the digital age, it’s hard to hide much before it gets blasted around the blogosphere and shared and retweeted. You’ll get a lot more credibility for acknowledging a mistake and displaying efforts to try to correct the problem than by pretending it doesn’t exist. Social media is a great way to provide a credible, human face that answers on behalf of a business. Show your audience that your face is trustworthy.

     

    New Facebook Page!

    Posted By abod on September 1st, 2011

    I have to practice what I preach, right? I created a Facebook page for my business. You can check it out at https://www.facebook.com/customwebplans. With a little encouragement and getting my brand in front of willing Facebook friends, I got the 2

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    5 “likes” necessary to get a vanity URL within a matter of days.

    Please “like” Ilene Rosenblum | Building, Managing Marketing on the web to stay updated with blog posts, social media news, and special offers!

    Posted By abod on June 16th, 2011
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