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How to Find Jobs Through Social Media – Jacob Share

Posted By abod on December 1st, 2011

It’s no secret that the economy is lousy in the United States and Europe, and that means that competition for job openings are higher than ever. With everyone jumping on the social media bandwagon, it seems like a logical place to post and look f

or jobs. But you can waste your valuable job searching time and energy without a plan. I interviewed job search expert and blogging guru Jacob Share for his top tips on maximizing LinkedIn and Twitter for hunting job openings.


1. LinkedIn is clearly the most professionally-oriented major social network. But with apps like BeKnown for Facebook, job searches on Twitter, and emerging startups like Zerply also trying to be a job resource, do you think that will change?

There are definitely competitors salivating to become the next LinkedIn, but so far I don’t see any serious competition; LinkedIn is still the default place to post your resume online, and the default place that recruiters go to search for resumes online.

According to a recent article, LinkedIn principally makes money 3 ways:

  1. Selling recruitment services to employers
  2. Selling premium advertising, and
  3. Selling premium subscriptions to employers and users.

Of the options you mentioned, only BeKnown has the potential to take some of that business from LinkedIn, but while the concept of sourcing candidates via Facebook is attractive to recruiters, there isn’t yet much motivation for non-job seeking users to use BeKnown and it will take a large push from Facebook itself to convince most of its users that it’s also a professional place to be for them.

2. What are your top tips for getting found in your niche on LinkedIn?

To be found, you need to understand how you’re being looked for.


Less sophisticated recruiters and HR managers on LinkedIn will search by querying various keywords plucked from their job description, coupled with a search filter on location, to find relevant candidates in the area.

The more sophisticated recruiters and HR managers have tools that search LinkedIn querying for various keywords with long, complicated queries that are designed to only find fewer, more relevant candidates. Then they will use their Talent-level LinkedIn accounts to filter them again and then contact them directly.

In other words, for recruiters, pertinent keywords in your Public Profile and personal information are how you’re going to be found.

So when you start your job search, make sure your profile contains the right keywords. And what are they? Take 5 job listings that appeal to you and create one big Wordle with their texts. The largest words are a good start for your keywords.


Everyone else that might find you is a non-recruiter, and they will find you if you have a memorable personal brand.

The idea is that by smartly building your brand on LinkedIn, other users who know of relevant openings will think “wow, Jacob would be the perfect person for that position. I wonder if he’d be interested?”

The way to build your brand on LinkedIn is to:

  1. Have a Public profile that showcases your achievements in your niche
  2. Connect and help other users, especially in your niche (but not only!)
  3. Be an active participant in niche LinkedIn groups
  4. Ask and answer questions that show off your expertise in LinkedIn

For more ideas on finding jobs with LinkedIn, read my Gigantic Tips Guide for Finding Jobs With LinkedIn.


3. Larger companies generally have more resources to dedicate to social media and even create separate twitter accounts for their job postings, thus making them pretty easy to find, but how can a job hunter use twitter to find jobs in smaller companies, or openings that aren’t blasted out to thousands of other people?

First of all, Twitter Search is only good for real-time search. Instead, one tip that I talk about in my Ultimate Twitter Job Search Guide is to use Google to search Twitter’s tweet archive, and its Advanced Search filters for better results. For example, Twitter Search only includes tweets from the past 10 days. Using Google, you can find relevant job listings that were posted 11 days ago and beyond.

As you correctly point out, larger companies have larger budgets and will try to do things in a more rigorous, professional way, using automation tools that will post job listings on Twitter using a standard format. Smaller companies, on the other hand, will simply tweet out what they’re looking for using more common language such as “we need a …” or “looking to hire a … “. You can then use a tool like LocaFollow to search for similar tweets in a certain location, i.e. where you’re looking to work.

4. When job searching through social media, a person is likely to come across offers from companies they are unfamiliar with. What are some precautions you can take to make sure you don’t get

The first rule of not being scammed is that if it’s too good to be true, it probably is. So if anything sets off alarm bells in your head, skip it. There really are other leads. Don’t set yourself up for a fall; job search is hard enough as it is.

The second rule is to do a background check. Read up on the company’s website, Facebook page, LinkedIn profile, Google+ page, etc. Are actual employees portrayed there, with names and pictures? If so, look for them on the social networks, especially LinkedIn, where you can often also find former employees, who are less constrained in what they have to say about the company and might be more willing to give you inside information.

As you can tell, this background check also serves as great research for potential interview questions you could ask, if the opening really is legitimate.

I’ve also blogged about why job search spam should scare you.

ultimate twittr job search guide jaocb share


Thanks Jacob! You can check out his Gigantic Tips Guide for Finding Jobs With LinkedIn and Ultimate Twitter Job Search Guide for more tips on getting the most out of LinkedIn and Twitter in your job search.

7 Ways to Use LinkedIn Effectively

Posted By abod on September 5th, 2011

Want to get Linked In to one of the fastest-growing social networks but aren’t sure where to start? Try these 7 tips to get the most out of LinkedIn.

1. Fill out your profile 100%

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/wp-content/uploads/2011/09/linkedin_100_complete_profile.jpg”>fill out linkedin profile 100%The more complete your profile, the higher you will be in the Google search rankings, and the more credible you will be to users who view it.

2. Participate in the “Answers” Feature

It’s a gem tucked away under the “More” section of the top-navigation on LinkedIn. In “Answers”, users can ask industry-specific questions and get advice. Get and receive helpful knowledge, and let the networking begin. By answering questions, you can demonstrate how you are an industry insider with a lot of helpful knowledge. And one of the best ways to make meaningful connections is to provide helpful information that people are looking for.

If you have blog posts or other content that provides helpful information about another user’s question, you can link to it in your answer.

For more information, see my blog post on Using LinkedIn to Get Quality Answers Online .

3. Update Your Status Regularly

Each time your status is updated you’ll show up in a news feed when your connections log in. This helps you stay fresh in their mind. Keep your connections updated with links to new business ventures, links to articles you have written or in which you are quoted. Looking for a job? Tell people here what you are looking for (and in your headline).

You can also keep your status updated through Twitter and other social networking sites with an automated feed. If you tweet a lot, you may not want to have all of your tweets automatically go to LinkedIn, because it will clog up the feed. Instead, you can add the hashtag #in to send a select tweet to your LinkedIn update feed.

4. Add LinkedIn Applications

This is an opportunity to further personalize your profile and set it apart from the rest of the pack. Create a video related to your business or a video resume and add it via or the SlideShare app. Add a stream of your latest blog feeds. Let people know which business books you’re reading with Amazon’s ReadingList app.

5. Join LinkedIn Groups

Like the “Answers” feature, this is a way to network with fellow industry experts, receiving and providing valuable information. You can post questions to the group to start discussions, share articles that may be of interest, and add or view job postings in a targeted field.

You can join up to 50 groups, so go nuts. Just be warned that by default you are signed up for e-mail updates, and if you join a large number of groups, the updates can quickly get out of hand. I suggest subscribing to updates for the groups that you find the most interesting or helpful and check the others at least once a week.

It’s tempting to join the obvious groups in your industry, but actually participating in groups that are outside your industry are more likely to help you grow your business. Extend outside of your industry circle to reach new leads, new people who don’t know others in your field.

6. Conduct a LinkedIn People Search

This is a terrific tool for salespeople, job hunters, or business owners who want to get their foot in the door at a large corporation. Just do a people search for your target company using the upper right-hand search box. Refine your results on the left to view your first connections (also known as direct connections) and your second-degree connections.

You’ll then see a list of names of people at your target company. On their individual profiles, you’ll be able to view your shared connections. Send a message to your mutual connections to introduce you via LinkedIn to the people at the target company, and you have a personal in!

new linkedin mobile app screen shot7. LinkedIn Mobile

LinkedIn recently revamped their mobile apps and updated their website for better browsing on mobile phones. The free apps help you network on the go, by staying in the loop with industry news, updates from your contacts, and more. Perhaps the most interesting feature is “In Person”. If you are meeting a new connection face-to-face and both have the LinkedIn app, you can utilize this feature to connect wirelessly with a light “bump” of your devices and connect wirelessly. LinkedIn will transfer contact information between phones using Bluetooth.



Further Reading

If you really want to invest in getting the most out of LinkedIn, I suggest that you read The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search by Wayne Breitbarth

“My Business Doesn’t Have Time for Social Media”

Posted By abod on August 31st, 2011

Don’t have time for social media? Think Internet marketing is a passing phase? About 97 out of every 100 consumers use online resources like Google, Facebook and YouTube to research products or services. It’s a natural instinct for most people to G

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oogle a name when hearing about a product, person, or service.

There’s a saying in Hebrew “If you’re not there, you don’t exist” (it sounds all cutesy and rhymes in the original), and it certainly applies here. If you’re not online, you’re missing a tremendous opportunity to reach targeted customers and maintaining their loyalty.

The most common complaint I hear from business owners is that they are too busy running their business to worry about updating their website or “playing around” on Facebook. “My business doesn’t have time for social media,” they say. That’s basically like saying “I don’t want to be listed in the yellow pages” or not wanting to spend money on advertising. Marketing online is cheaper than traditional print advertising and reaches a targeted audience. Besides, with the proper planning, your internet marketing strategy can work for you while you’re running your business.

But… it takes time. In order for a social media marketing campaign to become effective you need to first establish credibility and provide value for lots and lots of people. If you keep providing valuable information, you will get noticed. And chaces are that if you’re providing a valuable product or service to a customer, you have a lot to share about it on Facebook or Twitter, in a blog post, or on a YouTube video.

Some internet marketers think that you should join as many networks as possible. I encourage businesses getting started with a social media campaign to focus only on one or two social networks, unless they have a marketing team with resources for social media. Want to know where to start? Facebook and Twitter is usually a good place. You can also set up an appointment with me to discuss an initial strategy.

The equation for success is (Quality Content + Regular Updates) x (Website +Social Media). Update your websites and social media regularly with quality content, and you’ll grow your web presence and your business.

Web Weekly: Social Media Keeps Growing, Jobs Steps Down, Group Coupons on Decline

Posted By abod on August 28th, 2011

Social Media Growth Keeps Pace

If you think social media is just for teenagers bored in class, you are wroooong, my friend. A Pew Internet survey released on Friday showed that viagra online uk

azine” href=”,2817,2391975,00.asp%20-%20More%20than%20half%20Americans%20on%20social%20media”>65% of adults online say they use a social networking site like MySpace, Facebook or LinkedIn. This number represents half of all American adults. The biggest growth was among middle-aged baby boomers, ages 50-64, whose social networking site usage on a typical day grew 60% (from 20% to 32%).


steve jobs shows off the macbook airSteve Jobs Resigns as Apple CEO

It’s unlikely that you’ve read it here first. Steve Jobs, who changed how we listen to music (iPod), display media (iPad), and expect computers to look (iMac) stepped down as the CEO of Apple, which grew from so much more than the producer of Macintosh computers to an entire media empire. For lifelong Apple product users like me, it’s the end of an era. But I expect the company to keep growing and innovating. I still wish I bought Apple stock 10 years ago.

Probably the most popular Steve Jobs presentation was outside of Apple — his 2005 commencement address at Stanford University. Here is a presentation of 10 iconic Steve Jobs moments in video.


Google+ Ignore Feature Enables Social Media Etiquette Without Going Crazy

I recently ran into someone I hadn’t seen in a few years and found out that she had just moved to Israel. “Oh, aren’t we friends on Facebook”? I asked, recalling that I hadn’t seen a post from her in a long time. “You defriended me” she said, definitively. Awkward!

I don’t remember why I might have done that, but let’s say there is someone you don’t want to be getting reports from all the time. Unlike “defriending” or “deplusing”(?) someone, Google+ now lets you ignore people. Much sneakier!


Group Coupons on the Decline?

I’ve heard from businesses participating in deals like Groupon that they dealt deep discounts to hundreds of people and disappointingly did not receive repeat customers in return. I often wondered if such deals benefit any participating businesses in the long run.

For a while, Groupon and several localized spinoffs were proliferating all over the web. But a favorite local group coupon site GroopBuy mysteriously shut down toward the end of July. Now Search Engine Land is reporting that Facebook’s Social Deals is shutting down after only four months.

Have you run a successful group coupon campaign?


Hurricane Irene Tweeting Up a Storm (ha!)

Hurricane Irene is now on Twitter @ireneThe hurricane traveling up the U.S. eastern seaboard en route to New York City has a name similar to mine, which is a bit disarming. I guess the Twitter username @irene hadn’t been registered until now, because if you follow @irene, you’ll get live updates from the storm — sometimes serious, sometimes snarky.


LinkedIn Tips for Job Hunters and Networkers

The Huffington Post published “13 Tips for Job Hunting on LinkedIn” with great visuals. I think it’s misnamed though. The tips are great for anyone looking to get more out of the social network.

Is it just me though, or is the Huffington Post getting a little too button happy? Sometimes I can’t find the article on the page :) I tried leaving a comment on this post, and despite logging in through Twitter and Facebook, I kept getting a jQuery pop up to receive their newsletter and. I couldn’t proceed on to leaving a comment. Sometimes you just want simple functionality


Great Expectations for Google+ Brand Accounts

One of the biggest things distinguishing the social network newcomer from its peers at Facebook and Twitter is that businesses aren’t allowed accounts (yet), but Google confirmed that business accounts are in the works. Mashable posted a wish list of features that social media account managers said they’d like or expect to see in a brand account. Some of the most innovative were:

  • Hosting scheduled Hangouts with high-level employees like CEOs and CTOs to talk about company and industry developments (I’d only expect this from businesses that are already heavily invested in social media)
  • Releasing an API so that software developers can customize new products
  • Integration of Google Places, tapping into the trend of location-based social media

What would you like to see from a Google+ brand account?


Twitter Launches User Photo Galleries

Expanding upon the release of direct photo uploads to the Twitter interface last week, Twitter is now rolling out photo galleries, reports Search Engine Land. This feature is designed to make searching images shared on Twitter a lot easier. I’m surprised that Twitter is making all of these changes to its interface given that most serious users use a third-party client such as Hootsuite, Tweetdeck, or a mobile app. But tools like an effective photo search can bring people back to Twitter.


Cool Tools of the Week:

  • Prey: This free software keeps track of your phone (sorry no iPhones) or laptop at all times and will help you find it if it ever gets lost or stolen. Various paid Pro versions let you exceed the 3 device limit. (Hat tip: Mashable)
  • cool online tools of the week hammerPlusSync: This extension for the Chrome browser allows you to simultaneously post on:
    • Google+
    • Facebook
    • Twitter
    • LinkedIn
    • MySpace
    • Digg
    • Plurk
    • Sina

    (Hat tip: Search Engine Land)

  • Hurricane Trackers: Thanks to Mashable again, this time for a list of online tools, so you can pretend like you have some control over Mother Nature

Web Weekly: LinkedIn Mobile App, State of the Word, Cool Tools

Posted By abod on August 22nd, 2011

Google+ Launches Verified Accounts

Some people are so popular that duplicate or false accounts might be set up in their name. To be sure that by following someone like buy cialis low price

m/#!/JUSTINBIEBER”>@justinbieber, you’re actually getting the teen pop star’s account, Twitter set up verified accounts, a little badge that appears on approved profiles.

Now Google+ is doing the same thing to verify authenticity for some of its most popular users. The criteria are not exactly clear. (Hat tip to Search Engine Land)


LinkedIn Launches New Mobile Apps

If you’re as big of a LinkedIn fan as I am, you want it with you everywhere you go. That’s why I was thrilled to find out that LinkedIn improved their mobile apps by leaps and bounds in a new version. This also includes HTML5 mobile capabilities. I wrote up a full blog post about the new LinkedIn app functionality earlier this week.

new linkedin mobile app screen shot

You can provide the LinkedIn mobile team with direct feedback and stay on top of new developments by joining the LinkedIn mobile group.


WordPress founder matt mullenweg | Ilene Rosenblum's Online Content blogWord to… WordPress!

WordPress founder Matt Mullenweg delivered his State of the Word 2011 address this week in San Francisco, reporting that an incredible 22 out of every 100 new active domains in the US are running WordPress. Even more unbelievable to folks like me is that 6,800 self-employed survey respondents were responsible for over 170,000 sites.

View the speech on the


Cool Tools of the Week


Coming Soon to a Search Engine Near You

Another reason to optimize your site for SEO and to get out there as many ways as you can: Videos, local listings, social media networks, +1s, and Google Places — Google Launches “Google Related“, designed to create a “contextual search” experience. The idea is that searchers will be able to find ANYTHING related to what they’re searching for, thus providing them with a fuller result.

I haven’t seen it on my search results page yet, but the Hubspot Inbound Marketing blog explains how it’s supposed to work.


Have a great week!

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